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12月30日

Tourism 2020!

Repeated rapes, abuse, molestation is degrading India's image

Consider this: in 1998, Diana Clare Routley from New Zealand gets raped and murdered by a fake guide. In 2004, tourist Dawn Emilie Griggs is raped and murdered near Indira Gandhi International airport.. In May 2005, another German tourist is raped by the son of a police officer in Alwar, Rajasthan, and near Fort Koch,i a minor Swedish tourist was badly and severely molested. These incidents happened just a few months after a German tourist was raped by an autorikshaw driver in Jodhpur. In March 2006 a teacher in Jhunjhunu, Rajasthan, molested another German woman. In the same year, two Australian tourists left Jaipur for home, after being molested, without filing any case!! September 19, 2007, two Japanese girls were gang raped in the city. Not even a month passed when acid was thrown on a Russian girl. But of all the above incidences, which actually distorted India's image, most horrifying was the tragic rape and murder of a British girl Scarlett Keeling in Goa. Just after this Goa scandal, a 35-year-old foreigner was molested, in Pushkar, Rajasthan, a British journalist was raped by the owner of a guesthouse in Udaipur and an American woman was molested at a temple in Pushkar.

The dream destination of tourism that is South India also saw similar incidences. Two teenage girls from Canada were sexually assaulted at a hotel in Kerala. Not only these, Japanese women were gang-raped in Agra, a South Korean tourist was raped near Manali, a Fijian woman, Swiss diplomat, two Canadian also reported similar experiences. And is counting…

Globally, tourism is a huge money spinner. And there are nations and regions which survive solely on tourism income. And in fact the whole Incredible India campaign was designed to render India's dream destination for all those backpackers who wanted a break from their fast world and accomplish nirvana. However, this dream destination of attaining nirvana has gradually turned into a place of nightmare for many. After all these repeated dreadful incidences countries like UK, US, Canada and Australia have issued warnings to its citizens about visiting India and warned that in every corner in India there is a supposed thief, rapist and murderer. In the case of India, these incidences are far more treacherous, as these have not only tainted the image but has also hugely threatened future tourism revenues. Consider this: currently, India's witnesses 2.4 million international tourists that is a mere 0.4 per cent of the total world tourism. CII estimates that India could have 40 million tourist arrivals by end of 2020, constituting four per cent of the world travel. Studies indicate that tourism alone can generate employment to 50 million people against present 20 million and tourism economy will be worth somewhere around Rs.10 lakh crore or seven per cent of the GDP. And mind you, this does not include the income generated by the various small enterprises associated with tourism.

In the given scenario, every mishap that occurs is not just about one individual tourists case, but a loss of hundreds of dollars of future revenues. The least that can be done is prompt support in terms of delivering justice, which would not only reassure future tourists, but also create the right precedence for future offenders. Remember all the above projected numbers only get realistic when situation are stable. Else like always, it will be again a case of a missed opportunities and global tourist would remain bereft of the Taj and the Raj!!
 
 
12月2日

Living in virtual worlds can be exciting and challenging. Anu Gulmohar assumes a spunky avatar and goes out to meet other avatars in virtual alleys, beaches and valleys to understand the ways of these worlds…

The prude in me made me walk out of that store with merely some fancy clothes and accessories, but I did find my way to some clubs. Fantastically created ambiences greeted me at every club I stepped into, which had plenty of thingamajigs that allowed you to make your avatar do the salsa, tango, belly dance etc and hug and kiss your partner. One of the clubs, Lara Beach Club, had posters of Aishwarya Rai, Mumtaz and Rajesh Khanna. Waqas Rau, co-owner of Lara Beach Club, boasted to me, “Lara Beach Club is now the biggest eastern club on SL with 1500+ members in only two months.” They’re not making any profits though, “I spend 50,000 L every month in running this club, but we’re only starting,” said Waqas. You can own lovely homes in such virtual worlds – complete with drapes, marble floors and chandeliers. I once, accidentally, teleported myself right into someone’s home, but thankfully the mistress of the house didn’t reproach me for the intrusion. Alicia told me that this house, which she shared with her SL husband and child, cost them 800 L per week. “My SL husband is my real life boyfriend since two years, but my daughter – I don’t know her in real life,” said Alicia, and so led me on to realise that SL has a number of adoption agencies. Here, children (in real life older than 18 years though – the minimum age required to register on SL) and parents wishing to adopt put up their profiles, and couples and children walk in and choose the people with whom they would like to build their virtual family. Disco Simons, owner of Kids Place Adoption Mall, believes that families in SL can become as precious as ones in real life. “Your feelings are real in this game as well. A lot of children come back to tell us how happy they are.” There are umpteen cities and communities in SL. To help me figure my way around, Ambassador Atlas had given me a number of landmarks to which I could teleport myself. “Violet is a small tightly knit community. Waterhead is vile and, at times, full of nihilistic twerps. Wengen is a small community of fun folks…” But the one place I was most excited at finding was Bollywood! A riot of colours and dome-shaped buildings greet you here. “Bollywood was the first Indian-themed island on Second Life. Since its launch in July 2007, it has grown to become one of the most popular hangout for Indians and others interested in Indian film and culture on Second Life,” says Siddharth Banerjee, founder & CEO of Indusgeeks Solutions P Ltd. “We realised early that it was important to invest in these worlds. Besides Bollywood, Indusgeeks also operates SLJobfinder.com, which is the largest employment service for virtual worlds like Second Life,” said Banerjee. Joni West from California is another entrepreneur who learnt early the possibilities SL presented to businesses. “I wound up establishing my own agency, This Second Marketing LLC, which brings real world clients into Second Life in an effective and relevant way. Our happy clients include Colgate, Nestle, IMAX, and CareerBuilder.com to name a few,” says Joni. On people investing in businesses in SL, Joni says, “There are thousands of people making more money from Second Life than they are paying to be there. A woman got famous by buying land early on and developed a housing project like a real world developer and reportedly made over a million real dollars in the real estate market. There are also some very successful clothing and furniture businesses. Pre-fab houses, body shapes, ‘skins,’ and animations are also lucrative businesses for those who take them seriously in Second Life.”
It is estimated that 80 per cent of all Internet users would have presence on such virtual world by 2011. The moment high Internet speeds become common in India, many of us will inevitably find our way to worlds like Second Life and There (which also has its own money exchange). While Sandra from LSE tells me that they’re keenly monitoring the process, and warns, “Sometimes people will want to cross the line and forget the reality/fantasy distinction, bringing into their real worlds their virtual selves. This can be, in extreme cases, dangerous for the general well being of the individual and others.” While the Japanese lady learnt this the hard way, let’s remember that virtual lives can be as fun and as complicated as our real lives.
.....Continue

10月23日

Countering Frankenstein

Bhattacharya's views on bandh makes him go against his party

Swimming against the tide is difficult. West Bengal CM, Buddhadeb Bhattacharya seems to be learning it the hard way. Being a member of Communist Party of India (Marxist), which over the years made bandhs and strikes an inseparable part of its culture, he was supposed to adhere to its ideology and the bandh culture. CPI (M) is the party that believes in protecting the working class by organising bandhs irrespective of the cost. But he shocked his party recently by opposing the bandhs. “Personally, I don't support bandhs. Bandhs do not help us or the country. Unfortunately, I belong to a political party. They call strikes and I keep mum.." he said. Bhattacharya it seems, had taken the Tata’s threat to withdraw from Singur due to farmers’ agitation, very seriously. Earlier too, his attempts to industrialise the state by setting up a chemical hub at Nandigram, were met with a bloody resistance by local farmers supported by Trinamool Congress and Maoists.
...Continue

Source : IIPM Editorial, 2008
An Initiative of
IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read also :-
10月15日

‘AM D’ead?! Not yet...

AMD is loving the ride on its brand new Puma...

The enduring saga of chip rivalry between AMD and Intel acquired a new flavour at the Computech event this year. Even as industry analysts and users alike felt that AMD would not be able to recover from the financial mess in the aftermath of the $5.6 billion ATI (the graphics chip maker) deal, it announced its Puma platform which is positioned against Intel’s Centrino 2 aka Montevina. With the HD visual performance as its USP, Puma is positioned to capture a large share of the consumer products market which is largely driven by graphics in the current scenario. Meanwhile Intel’s Centrino 2 platform’s launch – which was scheduled to be launched at the 2008 Computech show in Taiwan – has been delayed due to issues with the platform’s integrated graphics and delay in the Federal Communications Commission certification for the platform.

Both Intel and AMD have been eyeing the ever increasing pie of the notebook market. Vamsi Krishna, Spokesperson for AMD India, in an exclusive interaction with B&E, observed that, “Thin and Light notebooks have come to form a large part of the total available market. AMD is focused on 80% of this segment and we are working on products which will cater to all the major segments like consumer, small and medium business and e-notebooks.
.....Continue

Source : IIPM Editorial, 2008
An Initiative of
IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read also :-
10月7日

Don’t look before you leap (And then cry!)

We have a friend who grabbed an unexpectedJack & Suzy Welch offer for its elevated title – Vice president – and a $25,000 salary boost, only to end up as the fall guy for a company that was going down the tubes. Really, knowing more about the job is the most important thing before you choose to accept that the given new job can make your life much more interesting and not just because that job means switching your old job, which in any case was way too boring. Another friend, a golf pro, gave up his job at a friendly little club for the glamour of working at a fancy, big-name course. But he went from partner to serf, treated by members as little more than a scheduler. At the small club, his wife was an office manager and playing member. At the big, she is working in the bag room. Really, there are stories and stories on how big job switches have destroyed the prestige and pride of the parties involved. Mere salary hike or even a promotion in terms of designation mean nothing as compared to the real essence of a truly satisfying job allocation. Excitement only comes when you can truly enjoy your stay at a given company and considering that you know nothing really about your new job, there is very little that can help you decide whether the job is the next best thing for you after your current stay in the current profile...............Continue

Source : IIPM Editorial, 2008
An Initiative of
IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read also :-
5月14日

The new single woman

Today many women are choosing to stay single and are loving their independence, both emotional & financial. Marketers everywhere are doing whatever they can toPreity Zinta attract this segment. New products & services are springing up to cater to this solo-lifestyle, like ready-made foods, investment services etc.

UTI has launched a Mahila Unit Scheme exclusively for women investors above 18 years of age. Indian Bank has introduced a loan scheme called “Swarna Abharna” to help women buy gold ornaments.

Women live longer than men & insurance companies are leveraging it. They are coming out with policies to target this new independent woman. Working women need a smart wardrobe. They no longer want to wear pants designed for men. So brands like Allen Solly, Wills Lifestyle etc. have come out with a range of clothes to suit the tastes of this woman.

TV channels too have realised that it’s the woman who controls the remote. So she is the target for most of their programming.

Women are from Venus

About 80% of all household purchases are done by women. She is the “family’s purchasing officer”; she is shaping up the new retail trends. Thanks to their expanding purse-strings, they are changing trends. Women spend differently from men. They spend more on “home-improvement” goods and luxury, designer goods. Today’s woman is ready to spend more onWomen are from Venus a product if it makes her life more convenient. She doesn’t mind spending on a Jacuzzi for those few moments when she can actually relax. She doesn’t mind paying a premium price for an oven if it cooks meals faster & gives her more time with her family.

A woman’s income helps her family live a more affluent lifestyle. She knows it. Her power has increased. She controls what she earns. Its “her” money.

Almost all the 100% growth in family incomes from 1970 to 2003 has come from woman’s income according to BusinessWeek Online. So if you are looking for expanding your market share, keep a watch on this new market of women which is growing fast & developing deeppockets too. You want to increase sales – look at Venus – and think pink.

If you use a BPL mobile in Mumbai, the all working women get a special ‘concierge service” where you can get someone to run errands for you by simply making a call.

Philips has now started jointly designing with Swarovski a unique range of products by making them not just functional but fashionable too- something that women are always looking for.

Designers world over are coming up with designs to lure this creature from Venus. Some of them seem to be having great fun with it too. LG has come out with a no-water – no – detergent washing machine. A company has come out with a TV that you can watch while taking a shower. So you have to never choose between Oprah and Shower, for the TV is splash-proof. Hitachi now has a hair dryer which dries your hair and fights the germs in the air too. More power to Pink!

B&E,4ps & IIPM Publication

For complete IIPM article click here

Source:- IIPM Editorial, 2008

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

IIPM | Arindam Chaudhuri | 4Ps Business & Marketing | Business & Economy | Kkoooljobs | Planman Media | Planman Consulting | Planman Marcom | Planman Technologies | Planman Financial | Planman Motion Pictures | GIDF | The Daily Indian | IIPM Think Tank | The Sunday Indian

5月1日

Priti’ creative all the way

Priti nair CHAKRAVARTHY... says cheers to the saucy lady. She came, she saw & she conquered!

She began her Priti nair CHAKRAVARTHYcareer sixteen years ago as a copywriter at DART Advertising, Priti Nair (Executive Creative Director of Lowe Lintas)is easily the most successful flavour of the big, bad world of advertising these days. Having joined Lowe in 1998, Priti, during her nine year stint with the agency, has created some of the most memorable advertisement campaigns, including the Balbir Pasha AIDS campaign and one for the India launch of AXE. She is credited with coming out with a brilliant tagline for Surf ‘daag achche hain’ and making ads around it. She is presently responsible for handling the regional portfolio of Surf across India, Thailand, Indonesia, Vietnam and China and has worked on Greenply (sardar kid), Camlin Rudali and Idea campaigns. So what has been the biggest challenge this year for Mrs. Nair? “The challenge (overcome successfully) was doing Part 2 of the Surf Excel puddle war in India because when you have a success story behind you, it even more scary,” reveals Nair.

And how has the journey been for the lady in this male dominated society? “In the last 16 years in advertising, I haven’t felt this manwoman divide. If you work hard with commitment, it doesn’t really matter what sex you belong to. So, the journey has not been difficult just because I am a woman.” Heard that!

Read More :-

B&E,4ps & IIPM Publication

For complete IIPM article click here
Source:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

IIPM | Arindam Chaudhuri | 4Ps Business & Marketing | Business & Economy | Kkoooljobs | Planman Media | Planman Consulting | Planman Marcom | Planman Technologies | Planman Financial | Planman Motion Pictures | GIDF | The Daily Indian | IIPM Think Tank | The Sunday Indian

4月11日

Broken the glass ceiling yet?

In Nehru’s immortal words, India has a tryst with destiny. Its population of a billion people is its most potent strength. With their enterprise, savvy and skills, they are striding surely and not so slowly onto the world’s stage. Yet, imagine what could happen  if all of India’s people and above all women were truly empowered? If women had the confidence to demand the quality of infrastructure and services they rightfully deserve, from education and healthcare to the foundations of power, water and transportation, they could unfurl an economic and social force so powerful that it would dramatically alter the face of India.

The Chinese say that women hold up half the sky. Yet, women often have fewer opportunities, and more than half of India’s women cannot read or write. Empowering women can give them greater choice in determining how many children to have and when, reducing fertility rates, and leading to well-nourished and better educated future generations. Yes, some Indian women are empowered, a minuscule fraction and the difference between those empowered and those not, is as stark as black and white. We are often fed with glossy reports of Indian women who have achieved great success in the cut-throat world of business. These women do us all proud and are a source of tremendous inspiration for other women who want to break out of gender definitions.

India, today is a country where women are becoming more prominent. Not just in politics – the country’s dominant political party, the Indian National Congress party, is after all, headed by Sonia Gandhi, a woman who is very powerful on the world stage – but in big business too. Women are fighting long-standing prejudices and are working their way to the top of companies or starting their own businesses, breaking the proverbial glass ceiling.

Read More :-



B&E,4ps & IIPM Publication

For complete IIPM article click here

Source:- IIPM Editorial, 2008

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

IIPM | Arindam Chaudhuri | 4Ps Business & Marketing | Business & Economy | Kkoooljobs | Planman Media | Planman Consulting | Planman Marcom | Planman Technologies | Planman Financial | Planman Motion Pictures | GIDF | The Daily Indian | IIPM Think Tank | The Sunday Indian

3月27日

A regional dichotomy

Recently, Rajnikant starrer Sivaji: The Boss, received astounding response. The film opened acrossLife in a Metro 760 screens and it’s learnt that its advance bookings (for a record breaking three weeks) have accounted for Rs.2 crores. Sivaji is the country’s most expensive film till date (Rs.60-80 crores) and stars Rajnikant who has a mad fan following in the country. But, Sivaji is an exception that proves the rule.

 

The Indian film Industry (including regional cinema - Bengali, Tamil, Telegu, Malayalam, Assamese) is the largest in the world, churning out a mindnumbing 800-1,000 films in a year. However, its identity is restricted to only Bollywood, which excludes regional cinema that together churn out almost 60% of the total number of films annually. Some like Aparna Sen (15 Park Avenue), Rituparno Ghosh (Raincoat), Mani Ratnam (Guru) have tried their hands at Hindi films and succeeded. For the others, regional is still the ‘world’ and making money a huge task. In the Kannada industry alone, for example, about 100 movies are released every year, but the success rate is below 5%.

B&E,4ps & IIPM Publication

For complete IIPM article click here

Source:- IIPM Editorial, 2008

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

IIPM | Arindam Chaudhuri | 4Ps Business & Marketing | Business & Economy | Kkoooljobs | Planman Media | Planman Consulting | Planman Marcom | Planman Technologies | Planman Financial | Planman Motion Pictures | GIDF | The Daily Indian | IIPM Think Tank | The Sunday Indian

3月3日

…Two ‘wizards’ let out a ‘rebel yell’!

Not to beLewis Hamilton left behind, Harry Potter is a racer in his own right. Don’t be fooled by his boyish charm and passive demeanour, for he is the youngest seeker in the history of Quidditch. (that fantastical wizarding sport!). From shooting straight up aboard his magic broom to nose-diving to the ground, he has been there and done that. Mr. Potter has even stood up on his flying saucer and done crazy antics (remember ‘Goblet of Fire’?). So if daredevilry to an adrenalin-bursting extent is the core element of inspiring awe and commanding respect, our two war horses are packed enough with it to last them a lifetime.

 

Professor Snape (Harry’s potions master) said that Mr. Potter was too brazen and must behave like the other Hogwarts students. Fading racing legend, Jacques Villeneuve, pointed a finger at Hamilton by saying that he has the same controversial way to zoom off the start like Schumi. And lately, both have had their twists and turns of fate, Hamilton crashing during the qualifying for the European Grand Prix but returning to finish strong, just like Harry who stumbled but never fell in his battle to banish the evil Dark Lord. At the end of the day, they both have exceptional prowess to race and make tiny dots out of their opponents. So what if one’s angel from hell is powered by a 3000 cc engine and the other’s speed demon is a magical broom. So what if one endlessly praises his McLaren and the other swears by his Nimbus 2000. Rebels by nature and pin-up heroes by profession. Harry Potter and Lewis Hamilton are stars of today and legends of tomorrow.

For complete IIPM article click here

Source:- IIPM Editorial, 2008

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

IIPM | Arindam Chaudhuri | 4Ps Business & Marketing | Business & Economy | Kkoooljobs | Planman Media | Planman Consulting | Planman Marcom | Planman Technologies | Planman Financial | Planman Motion Pictures | GIDF | The Daily Indian | IIPM Think Tank | The Sunday Indian

2月14日

“American Defense Attacks” and “An Invitation to the Arms Race.”

The centrepiece of Russia’s efforts toVladimir Putin retake the mantle of a global power, though, is its military. This effort was addressed in a sober-minded article in the March 16 issue of the newspaper Nezavisimoe Voennoe Obozrenie (Independent Military Observer). The Observer is a weekly supplement of Nezavisimaya Gazeta, a respected independent daily founded during the era of former President Gorbachev’s Perestroika and aimed at Russia’s intellectual elite. The Observer, launched in 1995 as something akin to Jane’s Defence Weekly, publishes news and analysis related to Russian and international military issues. Because prominent experts frequently contribute to the paper and because articles are sometimes critical of the Russian military, it has become an important and widely read forum for discussions of Russian security among policy-makers. In a country with an ever shrinking number of independent media outlets, the Observer stands out as one of the few venues for open debate – and one of the even fewer that deal with military matters.

B&E,4ps & IIPM Publication

For complete IIPM article click here

Source:- IIPM Editorial, 2008

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

IIPM | Arindam Chaudhuri | 4Ps Business & Marketing | Business & Economy | Kkoooljobs | Planman Media | Planman Consulting | Planman Marcom | Planman Technologies | Planman Financial | Planman Motion Pictures | GIDF | The Daily Indian | IIPM Think Tank | The Sunday Indian

2月6日

Can the nuke deal help India attain big power status

This gratuitous and undoubtedly biased lesson in history becomes even more important when you examine the noise, din, cacophony and sheer sophistry that surrounds the conclusion of the so-called 123 nuclear deal between India and theSutanu Guru, Executive Editor, Business & Economy United States. Those marching to the tune of Uncle Sam, tout the nuclear deal as the single most important thing that will guarantee India’s status as a Big Boy on the global stage. Committed pacifists and the fifth columnists, who secretly detest the very idea of India claim that the deal is an instrument that will force India to become an American lackey and stooge. Their logic: Why anger China by becoming a strategic partner of the United States?

 

This entirely misses out on the simple fact that there are no permanent allies or enemies – both in business and foreign policy – only permanent interests! In the early 1970s, the Chinese already ‘knew’ that they will need to challenge Uncle Sam one day. Yet, did it stop Mao from shaking hands with US President Richard Nixon and signing a deal that signaled the beginning of the end of Soviet Union? The reality is: Deals and agreements are not carved in stone. Countries make deals based on the strategic situation of the moment. For India, it makes strategic sense ‘at the moment’ to partner the US.

B&E,4ps & IIPM Publication

For complete IIPM article click here

Source:- IIPM Editorial, 2008

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative